Bangalore
Would you like to get a special discount on your apartment? Sell for the developer and reduce the inventory. Yes, this is the new strategy being adopted by both the buyer and the developer.
Veena Maheshwari, a former HR professional quit her job to become a homemaker in December 2012. When the 30 plus couple decided to go in for a 2BHK with study, they struck up a deal with the developer. For every sale that Maheshwari makes they would be given a discount of a little less than one per cent. This amounted to about Rs 50,000 per sale.
“I reached out to my Bangalore network, re-visited all the business meets and other networking events, contacted them individually later and marketed the project. I also extended my sales network to include my NRI relatives and friends. At the end of the exercise was success and I got a good price from the developer,’’ recounts Maheshwari. “Additionally, I also got other facilities due to my close interaction with the builder, like a good carpenter, electrical lines and points to fit my requirements, minor structural change to include a slightly larger balcony with special granite slab fitted for a barbeque area and free gym and club membership.’’
This is not an isolated case. There are several developers who have adopted this method to offload their piling inventory. Take the case of a mid-segment player like Green Hill Developers, a company known to finish and handover the keys within the set time.
“With our established reputation to deliver on time, the pressure to sell our few remaining apartments mounted in our latest Kundanahalli project. In July 2013, we decided to give special discounts to buyers who could get another to invest in the unsold apartments. With this approach we hit success almost instantly,’’ recounts Ashok Mathur, Sales & Logistics Head, of an Developement Co. “Within a few weeks, we got a customer, who booked three apartments – for himself, his NRI brother and his in-laws. This started a deluge and today cementing and laying of tiles is in full swing, with our target of 24th Dec 2013, to hand over the keys, very achievable.’’
“Adopting this method of sales is extremely profitable for all parties, as there is a personal stake involved at all levels of the transaction,’’ states Maheshwari.
Source - toi
Discount but conditions apply.. Well Known marketing strategy..
ReplyDelete:) yes Amzad. Its really a attractive marketing strategy.
DeleteIncreasing the prices and showing some offers on that. It become quite common in any type of business.
DeleteA lot of things mentioned in that word conditions apply. Be aware, better that to find each and every condition befre buying the flat.
DeleteOn today's real estate sector many company are giving many pre-launch offer for booking the flat. but none of them are like Dreamz GK Infra
ReplyDeleteYes., No other builder is selling flats for 30% discount like Dreamz GK.
DeleteIn the time of festival season we will get a nice offers from any type of business.
ReplyDeleteStill most of the builders are following this principle, increasing the prices an selling for discount.
ReplyDelete